Google Adsense Overview

Google uses its Internet search technology to serve ads based on site content, geographic location of the user and other factors. Those who want to advertise with Google's targeted advertising system may register through Google Adwords. AdSense has become a popular business by creating and placing advertising banners on a site because the ads are less intrusive than most banners, and content of the ads is often relevant to the site.

Many sites use AdSense to monetize their content is the most popular ad network. AdSense has been particularly important to provide advertising revenue to small sites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To fill a site with ads that are relevant to the topics discussed, webmasters place a short html code on the pages of Web sites. " Sites that are rich in content have been very successful with this advertising program, as noted in a number of case studies on the site AdSense publisher. AdSense publishers can take only three ad units per page.

Some webmasters considerable effort into maximizing their own AdSense income. They do this in three ways: [citation needed]

They use a wide range of traffic generating techniques including but not limited to online advertising.

They build valuable content on their websites that attracts AdSense ads that pay the most when they are clicked.

They use the text content on their websites that encourage visitors to click on ads. Note that Google prohibits webmasters from using phrases such as "click on my AdSense ads" to increase click rates. The sentence is accepted "Sponsored links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex model of pricing based on the award according to the Vickrey auction. AdSense commands an advertiser to submit a sealed bid (ie the offer is not observable by competitors). In addition, a specific click received, advertisers only pay one bid higher than the increase in the second highest bid. Google shares at 68% of revenue with the AdSense content network partners, and 51% of the income from AdSense AdSense for search partners.