Fashion Night Out, Year 3: Global Shopping Party

Fashion Night Out, Year 3: Global Shopping Party

PARIS - Fashion Night Out evening shopping worldwide extravagant than the original idea of ​​Vogue editor Anna Wintour, now in its third year Thursday, begins in Paris with a champagne-soaked frenzy of up and down the row, the Avenue Montaigne luxury.

Among the revelers in Paris was 35 years, Sandra Pauwels, who called FNO "an event that could not miss."

"With the champagne and the music is like a party here," she said, sipping a cocktail at Ungaro.

Fashion Night Out was started in 2009 in New York as a celebrity studded way to attract buyers to shop during the recession but has become part of the business world. Retailers around the world - from luxury boutiques and online stores and suburban malls - adheres to an event that occurs at the beginning of the New York Fashion Week and the important fall fashion season.

Mass appeal emphasizes New York, including Dolce & Gabbana looks hosting by Justin Bieber and Michael Kors mix Rockettes Rockefeller Center. Milan, Los Angeles, Miami, Dallas and also in Adelaide, Australia, have been participating cities around the world.

Mexico City has joined the global celebration for the first time. Activities include the opening of a four-day exhibition entitled "Tribute to Mexico", where 13 international designers, including Christian Cota, Mexico, Nicole Miller, Tommy Hilfiger and Tory Burch has created clothes for the dolls made at the hand of Mary, a long braids adorned with Ragdoll colorful ribbons that are sold in tourist areas.

"They are the designers is to develop collections, their time is limited, but they have agreed to this, and is a great victory for us", Eva Hughes, editorial director of Vogue Mexico and Latin America, said a recent interview.

Hughes also said he hoped Night Out Fashion promote the work of Mexican designers. "Instead of using a Tory Burch jacket, I use one by Macario Jiménez. We want to make accessible to the general public, they can consume," said Hughes.

Sporty American designer Tommy Hilfiger, which is scheduled to appear at Macy's flagship Manhattan jazz singer Joss Stone, hailed as the night Out of fashion "a big party."

"Anna Wintour came up with a brilliant idea, and really worked," Hilfiger told The Associated Press in a telephone interview. "I think it is only on purchases in the night, I think that's the idea that there -.. expose the fact that fashion can be fun ... No seriously this is too expensive and trade so that should not be any fun. "

How to face time with customers is the second event in a positive way, Hilfiger said: "see and hear directly from them is pretty cool."

Last year, long hours and the Blitz of services and entertainment provided a measurable sales lift for retailers, said Michael McNamara, vice president of research and analysis for MasterCard Advisors' SpendingPulse, the following operations cash and credit. He estimated that sales nationally in department stores and clothing chains were up 2 percent on Night of fashion last year, compared to 2009-period, which was limited to events in New York. Shoes and clothing teen CLAIMS better, he added.

In Paris, the girls were mixed in-store with the ladies in Chanel jackets and pearls. The crowd was so dense that called on the sidewalks and streets, to the dismay of taxis caught in the blast. More than 50 shops in Paris "called" golden triangle "of luxury boutiques have taken part in the event this year, including Chanel, Dior, Prada, Armani and Ralph Lauren.

In Mexico, activities were planned in malls and in the exclusive Polanco, home of the "Luxury Avenue" in Mexico, where Tiffany was expected to transform its flagship store into a kind of Studio 54. In the same avenue, Salvatore Ferragamo store planned a night of karaoke with the band Belanova won Grammy U.S.